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Using the Power of Video in the Hospitality Industry

By February 16, 2017Uncategorized

For the hospitality industry, providing customers with an incredible experience can be just as challenging as getting them through the door. But how will they know what to expect when visiting a hotel, restaurant or other service-centric business? Enter the power of video.

“Video can be used to highlight what makes a hotel or restaurant special and will give customers a preview as to what expect before they even arrive,” said Megan Haggerty, Paperkite Creative’s videographer. “We want to tell their story and entice customer to book reservations for the full experience.”

“Video can be used to highlight what makes a hotel or restaurant special
and will give customers a preview as to what expect before they even arrive.”

– Megan Haggerty

According to Hyperfine Media, 64% of users are more likely to buy a product online after watching a video. Additionally, including a video on a landing page can increase conversion by 80%. With those powerful statistics, we’re confident that creating a custom videos for brands is a highly-effective marketing tool that can help engage viewers and turn them into customers. Here are some samples from our client portfolio that you can check out:

The Landmark Inn (Holiday Commercial)

 

The Otesaga Resort Hotel / Cooperstown GetAway

 

The Butcher’s Burger at The Otesaga Resort Hotel

If you’re looking to amp up your hospitality business’ storytelling power by using video, contact us and we’ll put our creative production talent to work!