Have you ever signed up to receive a helpful checklist, registered for an online webinar or used a promo code for a discount online? Chances are, at one point or another, you’ve taken up an offer that interests you or solves a problem that you have. Your brand can also use these inbound marketing tools, called lead magnets, to reach new audiences and give your brand a boost of exposure. We’re answering all of your questions about lead magnets and how you can put them to work to generate new business.
What is a lead magnet and how do they work?
A lead magnet is a free piece of content or discount that’s offered to users in exchange for their email or contact information. Lead magnets are promoted through a brand’s digital marketing platforms (such as Facebook, Twitter, Google AdWords, etc.) and are used to being a relationship with audiences that have never heard of the brand. Interested users then click on the offer, submit their information and then download or gain access to the lead magnet.
What are the different types of lead magnets?
Lead magnets can be created in many different forms based on the problem your brand is trying to help the user solve. Here are a few examples:
- Step-by-step guides
- Mini eCourses
- Discount promo code
- Quiz or survey
How do lead magnets generate new customers?
It’s all about relationship building. You are helping to solve a problem that the user has. Once a user becomes aware of your brand through a lead magnet, they become a part of your mailing list and appear further and further in the sales funnel. A user that was once not aware of your brand, now becomes part of a warm audience.
How in-depth should a lead magnet be?
The good news is that lead magnets don’t have to be long and complex! Actually, simple lead magnets that are brief and concise are more ideal to users and will gain a higher conversion rate.
How do you measure the effectiveness of a lead magnet?
It’s as simple as analyzing your web analytics to see how many people visited the offer page or redeemed a promo code. The most important key to using lead magnets is that they need to make an impact in order to be successful.
Research has shown that traditional forms of advertising are becoming less and less effective. Brand need to get creative online, cut through the clutter and reach potential customers who are seeking an answer to a problem. If you’re curious about putting this method of inbound digital marketing to work for your business, contact us to set up a free consultation!