OUR MOTTO AND APPROACH

 

Creativity is intelligence having fun.

That means that our work is grounded in data and research, but not stuck there—it’s practical and beautiful. We like to think of it as a meeting of the right and left brains.

SERVICES

Brand Development

Paperkite’s proven branding process helps your team uncover the core of who you are. Then, we amplify that message through everything from logo and visual elements to memorable, easy-to-understand messaging.

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Name Facilitation

Using our foundational branding process, Paperkite will guide you through a discovery and creative process, resulting in a name that is evocative and instantly recognizable.

Social Media Management

Social media is essential—but to use it effectively, you’ll need time, resources, and specialized marketing knowledge. Paperkite’s comprehensive social media packages handle everything from account set-up to audience engagement, so you can focus on the big picture for your business.

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Total Marketing Management

We help our clients stay at the top of their consumers’ minds by handling all of the day-to-day marketing needs and collaborating on the big-picture ideas necessary to reach a new audience. Our team of designers, developers, copywriters, and strategists are here to support you with consistent and targeted marketing materials, customized to fit your needs.

Advertising

The best advertising speaks directly to your audience in a way that makes sense to them. Paperkite’s extensive experience in advertising—including campaign development, copywriting, and design—will help you translate your goals into a campaign that gets results and supports your brand.

Digital Marketing

The first rule of advertising: meet your audience where they are. More people are consuming digital media than ever before, so a strong, strategic digital marketing presence is key! We’ll work with you to create campaigns that integrate seamlessly with your print and social marketing efforts to help you reach your goals.

Web Development

Websites should be easy for your visitors to use and easy for your staff to maintain. Paperkite’s approach to web development centers on creating a web experience that guides users logically toward your call to action, while ensuring that you have the tools to keep your web content fresh.

Video Production

Paperkite has the experience and expertise to manage all aspects of your video production…from concepts and scripts, to talent and production.Learn more

TEAM

Susan Strandberg Green

Susan Strandberg Green

Creative Director

Susan is the creative leader behind Paperkite’s success, combining over a decade of design experience with management expertise to handle projects from conception to completion.

Jennifer Tesiero

Jennifer Tesiero

Art Director

Jen has been in the design industry for 17 years, specializing in print design, consumer packaging, retail design, and merchandising solutions.

Dan Killian

Dan Killian

Social Media Manager

A professional writer specializing in social media content, Dan’s five years of experience with national brands has instilled an understanding of the wide variety of social media needs.

Morgan Behnke

Morgan Behnke

Graphic Designer

A recent design graduate, Morgan brings a fresh perspective and new ideas to the team. She especially enjoys illustration and digital design.

Veronica Pokorny

Veronica Pokorny

Office Manager

Veronica brings a wealth of management and operational experience to the Paperkite team, and ensures that we are organized and efficient.

Megan Wagner

Megan Wagner

Marketing Strategist

Megan Wagner is an 11-year marketing pro, specializing in the areas of communications strategy, branding, public relations, digital and social media, media buying and content strategy.

Megan Haggerty

Megan Haggerty

Videographer

Megan is an accomplished Videographer who understands how to tell a story visually with a clear understanding of tone, structure and narrative.

Alyssa Roehrenbeck

Alyssa Roehrenbeck

Copy Writer

Alyssa Roehrenbeck is a writer and filmmaker with a passion for promoting the arts and small businesses

Kevin House

Kevin House

Illustrator

Kevin’s 18 years of experience runs the gamut from publishing and outdoor media to illustration and branding for the national stage.

Daphne Yang-Hursley

Daphne Yang-Hursley

Web Developer

A graduate of Syracuse University, Daphne has 10 years of digital marketing and web development experience. She loves using the latest techniques to bring a modern edge to her work.

Matt Higgs

Matt Higgs

Web Developer

Matt brings over 10 years of professional web development experience. While he loves to work with front-end HTML and javascript, he truly geeks out on back-end functionality, striving to make things work ‘behind the curtain’.

Tom Craig

Tom Craig

Digital Marketing Manager

Digital Marketing Manager Tom Craig recently graduated from Emerson College with a Masters Degree in Political Communications. He puts his years of study and analysis to work for clients, developing digital and social media marketing strategies that help clients be discovered online, connect with untapped audiences and uncover new customers.