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Five Must-Know Marketing Trends for 2017

Happy 2017! As we begin a new year, many businesses evaluate what went right in 2016 and what can be done to improve their marketing strategy moving forward. Now that we’re turning the page on a new year and starting with a clean slate, here are some marketing trends to consider in your 2017 plans:

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Meet Our Team: Jennifer Tesiero

Paperkite Creative works hard to develop new creative designs and innovative concepts for clients on a daily basis. While the process to come up with eye-catching ads, logos and marketing collateral is a collaborative process, crafting visual communication projects requires a finely-skilled artistry, which comes from our leading designer extraordinaire, Jennifer Tesiero.

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The Art of Admission Marketing: Three Key Strategies

One of the most critical decisions a person will make in their lifetime is where they will attend college. There are so many crucial factors that play into this big decision, such as cost, desired major, extracurricular activities, proximity to hometown and more. But establishing an initial relationship with the prospective student is the first, and perhaps most paramount, step for an institution to take when building brand awareness.

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Meet the Team: Tom Craig

As digital and social media become more ingrained in our everyday lives, online marketing can be really intimidating for businesses who are new to this world. Paperkite Creative knows how important it is for companies to have a guiding resource in these uncharted territories. That’s why we’ve added a new team member to our talent roster to open this specialized marketing path for our clients.

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Announcing Paperkite’s New Office in Troy

Since Paperkite’s beginnings in Cooperstown, we’ve been looking for a way to reach out to even more businesses in different areas of New York State. One route was to explore the capital region and it’s diverse economy, a unique area due to it also being the seat of the state government. Finding an opportunity to spend more time in such an important region was a long-term goal for our company’s founder, Susan Green.

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